The Conversion Funnel
Cold outreach is a numbers game, but efficiency is key. We optimized the funnel for Hubcredo and AldottStart by strictly qualifying leads before entry.
The chart illustrates the drop-off at each stage. Notably, our "Interested to Meeting" conversion rate remained exceptionally high at 65% due to our low-friction booking workflow.
Campaign Pipeline Performance
Aggregate data across Q3-Q4 Campaigns
Channel Efficiency Matrix
Email vs. LinkedIn Performance Attributes
Email vs. LinkedIn: The Dual Engine
We didn't just choose one; we synchronized both. However, the data reveals distinct strengths:
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E
Email excelled in scalability and delivering detailed value propositions, driving higher volume but slower responses.
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L
LinkedIn provided rapid engagement. Prospects were 3x more likely to reply to a DM within 2 hours compared to email.
Who We Targeted
Industry Breakdown of Qualified Leads
*SaaS & Fintech comprised the majority of high-value conversions.
Meeting Booking Velocity
Weekly booked meetings over the 12-week sprint
Insight: The sharp spike in Week 5 correlates with the launch of our "Video Audit" value-add included in the second follow-up email.
The "Omni-Touch" Workflow
We moved away from "spray and pray" to a structured, 14-day cadence. NO SVG or Mermaid used here—just pure CSS architecture.
Day 1: The Hook
Hyper-personalized Email 1 focused on a specific pain point found in research.
Day 3: Soft Touch
LinkedIn Connection Request (No pitch, just relevance) + Profile View.
Day 7: Value Add
Email 2 containing a mini-audit or relevant case study. "Thought this might help."
Day 12: Breakup
"Is this not a priority?" Email. Often generates the highest reply rate.
Subject Line Science
We A/B tested subject lines relentlessly for AldottStart. The winner wasn't what we expected. Short, lowercase, internal-style subject lines outperformed "salesy" headlines by 2.5x.
Key Takeaway
Pattern interrupts work. By making the email look like an internal memo rather than a marketing blast, we bypassed the mental "spam filter" of busy executives.